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With most of the courses being taught using real life case studies, the case study method is a key component of the programs at IBS.
Benefits of the Case Study Method
Management case studies describe the situations faced by practicing managers in a narrative form, and also provide the supporting information necessary to involve students in the decision-making process. These case studies encourage students to think of the possible ways of handling such issues, and help them learn the complexities of decision-making in business and the challenges that managers face every day at work.
Almost all the courses in the IBS program are designed around the case method. A few courses are even taught entirely through case studies, with cases tailor-made to the requirements of the subject areas. Student evaluation is based on individual team presentations, written reports and class participation.
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Case Study Development at IBS
IBS has a huge repertoire of case studies in most of the functional areas in management.
IBS has dedicated research and content development centers for producing case studies and supporting material. Manned by teams of knowledge workers with many years of academic and corporate experience, these centers develop contemporary and thought-provoking case studies which provide great learning value to the students.
Most of these case studies are also made available to global customers through the European Case Clearing House (ECCH).
Besides IBS, these case studies are being used by a large number of business schools, universities and companies across the world. Boston Consulting Group, McKinsey & Co., British Telecom, Cadbury Schweppes, Coca-Cola, Goldman Sachs, Hewlett Packard, Johnson & Johnson, KPMG, McKinsey & Company, PricewaterhouseCoopers, Procter & Gamble, and Siemens AG are just some of the major business organizations that use IBS case studies. Universities and business schools that use IBS cases include University of Oxford, University of Cambridge, University of Helsinki, London Business School, INSEAD, IMD, University of Michigan, etc.
IBS case studies have also been published in several leading management textbooks published in Europe, the US and the UK.
All IBS students are provided with case study volumes (as part of their courseware package), customized for different subject areas. Magazines and journals containing case studies are also provided to the students.
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IBS Case Studies: Prizes in International Case Writing Competitions |
| Case studies written by IBS faculty have won prizes in several well-known international case writing competitions.
2008
Mark Constantine - The Willy Wonka of the Beauty Industry: First prize in the Entrepreneurship category in the
European Foundation for Management Development (EFMD) Case Writing Competition, 2007.
Tata Steel’s Acquisition of Corus: First Runner
up prize in the John Molson Case Writing Competition 2007,
organized by the John Molson School of Business, Concordia
University, Montreal, Canada.
2007
Innovation at Whirlpool - Creating a New Competency: First prize in the Corporate Coaching category in the
EFMD Case Writing Competition, 2006.
Smart Communications Inc. and Indra Prastha Ice and Cold Storage Ltd:
(Cases co-authored by IBS faculty)
Joint winners in the Managerial Issues in Transitory Economies category in the EFMD Case Writing Competition, 2006.
The Body Shop: Social Responsibility or Sustained Greenwashing?:
Third prize in the Oikos sustainability case writing competition 2007, organized by University of St. Gallen, Oikos foundation for economy and ecology, Switzerland.
The betapharm Acquisition: DRL's Inorganic Growth Strategy in Europe:
First runner up prize in the John Molson Case Writing Competition 2006.
Carrefour's Strategies in China: Second
runner up prize in the John Molson Case Writing Competition 2006.
2006
Wal-Mart's Strategies in China:
Second runner up prize in the John Molson MBA Case Writing Competition 2005.
Allied Irish Banks - The Currency Derivatives Fiasco:
First place in the Managing Risk Category, in the EFMD Case Writing Competition, 2005.
2005
IKEA's Innovative Human Resources Management Practices and Work Culture:
Second prize in the Central and
East European Management Development Association (CEEMAN's) 11th Case Writing Competition in 2005.
Li & Fung: The Global Value Chain Configurator:
Second runner up prize in the John Molson Case Writing Competition 2004.
The Bhopal Gas Tragedy: Finalist in the 'Dark Side' Case Competition 2004, organized by Critical Management Studies Interest Group and Management Education Division of the Academy of Management, New York, USA.
2004
DoCoMo - The Japanese Wireless Telecom Leader: First prize in the Eighth Regional Asia-Pacific Case Writing Competition, organized by the Management Development Centre, Hong Kong.
FedEx vs. UPS in China - Competing with Contrasting Strategies:
First runner-up in the Eighth Regional Asia-Pacific Case Writing Competition.
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